Arzu Koch Designs technically innovative fine jewelry inspired by and made in the creative heart of New York City. Unisex jewelry designed for self-expression, Arzu Koch’s the link rings are unlike any you have worn before. Personalize every detail of the brand’s signature ring to create together your own unique piece.

Arzu Koch Founder & Designer


My name is Arzu, and I am the face behind The Link Rings. I have a passion for creativity. It`s my nature to receive inspiration from things in life that are out of the ordinary. My innovative and technical skills blend together to create beautiful pieces of jewelry. I love to share my creative gift with people worldwide.

How I Got Started

I was born and raised in Istanbul. The city has an abundance of fascinating architecture with unique designs and colors. It’s been an enormous influence on me and the jewelry I have come to create today in New York. I’ve always been a very technical person and obtained a degree in mechanical design while living in Istanbul. I worked at an engineering company which benefited me as I transitioned into my second degree as a jewelry designer. I moved to New York City to further my education and attended FIT. I then worked for a large jewelry manufacturing company as a design director for 10 years. I worked independently as a manufacturing consultant for 4 years before starting with my own collection.

Why The Link Rings

The most important thing to me when I create jewelry is quality and comfort. I take pride in providing superior craftsmanship in each product I design. The Link Rings concept was born from years of experience and technical knowledge. I know that everyone has a unique hand shape and finger size. If you’re not sure which size ring to purchase, don’t freak out! Generally, jewelry designers follow international ring sizing guides. With The Link Rings design concept I have a different perspective on sizing.

The Link Rings collection is a versatile design. The new ring concept has advantages over traditional rings. It fits comfortably even with swollen fingers and a few unwelcome extra pounds. You can express your style and personality while mixing and matching gold colors, diamond and gemstone colors, or modern textures by designing your own ring. The collection is unisex. You can wear the same ring as your other half.

Arzu Koch Designs are made with longevity in mind. Everything in the collection can be customized to meet your preferences so that it is 100% perfect. My modern techniques use precious metals, ethical diamonds, and gemstones.


Follow me on Instagram to see how I style it, what are the advantages, and how it fits.


Let’s keep in touch!


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